Never judge a book by its cover, well this doesn’t always stand true when it comes to designing a logo. Since the time one can recall, there has always been a connection between the company’s identity and its customers. Are you spending huge money on designing the company’s identity?
The visual identity of a company is not just a mere object but rather “the identity of the company” which holds the company and its customers knotted. The perfect logo serves as an important medium to communicate business perspectives to its target market and audience likewise. It holds the power to either convert your potential customers to faithful ones or cause them to shift to your competitors.
1. KNOW YOUR COMPANY
Logos are not just a representation of perfect artistic skills. Being informed about the principles of the company, and the nature of the market. These tiny details are like a road map guiding you in developing a face for your logo.
2. POWER OF BEING SIMPLE
You would want your logo to catch interest at the first sight, don’t you? Keep the logo simple which enhances its recognition and effectiveness. Here simplicity means the minimal use of a few elements like colours, graphic symbols, fonts, and other elements. The complex design is mostly either go un-noticed or un-recognized. Simple designs are engaging. The audience remembers it for a long time.
3. MALLEABILITY OF LOGO
In simple terms, your logo should be flexible. It should be noticeable and recognizable to its audience when working across different size formats. It should look impressive when printed either on larger surfaces like on billboards or on smaller proportions like business cards, stationeries, T-shirts, etc. You should be mindful that your logo stands distinguishable when changed into both big and small fonts.
4. TYPEFACE OF LOGO
One of the important yet most often neglected element for designing a good logo is the use of typeface. Most companies tend to select random typefaces to represent their companies. For example logos such as BBC, LinkedIn, and Walt Disney are recognizable and stands distinctive because of their unique fonts. Moreover, the use of complicated and twisted fonts can confuse and may send an altered message to the customers.
5. COLOUR PLAY OF LOGO
Have you ever wondered why almost all environmental companies use green as their primary colour? Certain colours tend to evoke psychological responses. These directly or indirectly influences customers’ purchasing power. You would like to consider putting in the right colour to your logo which triggers the right response in the target customers, favoring your business.
Just to mention a few such cases all the fast food like McDonald’s, Wendy’s, KFC, and Burger King use a combination of red and yellow as red tends to evoke the feeling of hunger while yellow, on the other hand, evokes happiness and friendliness. Choose your colour accordingly while being worked on a dark and white background it doesn’t lose its aesthetic value. Logos are printed on such backgrounds for business purposes. So every color is an integral element in the logo which delivers a certain message to its customers.
6. LOGOS BECOMING PART OF YOUR MEMORY
Have you ever wondered, what is so distinctive and famous about companies like Apple, Nike, and Starbucks? Their logos which needless to say stands ineffaceable. A good and effective brand icon can help your company save those extra bucks spent on advertisement as they become your brand limelight as well.
7. LOGO: A MIRROR OF YOUR COMPANY
Your logo should be a mirror of your brand, reflecting well the ideologies of your company. It has to derive meaning from the beliefs and principles of your company. Only when your logo is in line with your company’s ideas it can communicate the same to its audience. A thoughtfully designed logo that aligns with business attributes then becomes the personality of your company.
Good branding is a way of distinguishing yourself from competitors and clarifying what it is you offer. We provide a professional logo design that is powerful and easily memorable, making an impression on a person at first glance. A professional appearance and well-strategized branding will help your company build trust with consumers, potential clients, and customers.