:root{--mf-navy:#1e3464;--mf-navy-dark:#132244;--mf-red:#dc2626;--mf-red-hover:#b91c1c;--mf-red-subtle:rgba(220,38,38,.08);--mf-cream:#fbf8f5;--mf-slate-50:#f8fafc;--mf-slate-100:#f1f5f9;--mf-slate-200:#e2e8f0;--mf-slate-300:#cbd5e1;--mf-slate-600:#475569;--mf-slate-800:#1e293b;--mf-slate-900:#0f172a}.mf-editorial-quote cite,.mf-editorial-quote p,.mf-hero-headline em,.mf-masthead em,.mf-story-content em,.mf-story-section em,blockquote,cite,em,i{font-style:normal!important}.mf-masthead{padding-top:140px;padding-bottom:50px;background:#fff;position:relative;border-bottom:1px solid var(--mf-slate-200)}.mf-breadcrumb-bar{display:flex;align-items:center;gap:10px;font-family:var(--font-jost,sans-serif);font-size:.82rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--mf-slate-600);margin-bottom:24px}.mf-breadcrumb-bar a{color:var(--mf-slate-600);text-decoration:none;transition:color .2s ease}.mf-breadcrumb-bar a:hover{color:var(--mf-red)}.mf-breadcrumb-bar i{font-size:13px;color:var(--mf-slate-300)}.mf-breadcrumb-bar .mf-active-crumb{color:var(--mf-navy);font-weight:700}.mf-hero-headline{font-family:var(--font-jost,sans-serif)!important;font-size:clamp(1.85rem,2.6vw,2.75rem)!important;font-weight:700!important;color:var(--main-color,#0a1128)!important;line-height:1.22!important;letter-spacing:-.025em!important;margin-bottom:18px!important;max-width:100%}.mf-hero-lead-text{font-family:var(--font-open-sans,sans-serif)!important;font-size:clamp(.96rem,1.15vw,1.05rem)!important;font-weight:400!important;line-height:1.68!important;color:#475569!important;max-width:100%;margin-top:0;margin-bottom:0}.mf-hero-card{background:#fff;border:1px solid rgba(30,52,100,.12);border-radius:18px;padding:26px 24px;box-shadow:0 10px 30px rgba(30,52,100,.06);position:relative;transition:all .3s ease}.mf-hero-card:hover{border-color:rgba(220,38,38,.25);box-shadow:0 16px 36px rgba(30,52,100,.09)}.mf-hero-card-header{display:flex;flex-direction:column}.mf-hero-card-logo-wrap{width:44px;height:44px;border-radius:10px;border:1px solid var(--mf-slate-200);background:#fff;padding:4px;display:flex;align-items:center;justify-content:center;flex-shrink:0}.mf-hero-card-logo{max-width:100%;max-height:100%;object-fit:contain}.mf-hero-card-client-name{font-family:var(--font-jost,sans-serif);font-size:1.05rem;font-weight:700;color:var(--mf-navy);line-height:1.25}.mf-hero-card-parent{font-family:var(--font-open-sans,sans-serif);font-size:.78rem;color:var(--mf-slate-600);font-weight:500;display:block}.mf-campaign-period-badge{font-family:var(--font-jost,sans-serif);font-size:.78rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--mf-red);background:var(--mf-red-subtle);border:1px solid rgba(220,38,38,.12);padding:6px 14px;border-radius:6px;display:inline-flex;align-items:center}.mf-hero-card-divider{height:1px;background:rgba(30,52,100,.08);margin:18px 0}.mf-spec-card-grid{display:grid;grid-template-columns:1fr 1fr;grid-gap:16px 18px;gap:16px 18px}.mf-spec-item{display:flex;flex-direction:column}.mf-spec-num{font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--mf-red);margin-bottom:3px}.mf-spec-num,.mf-spec-title{font-family:var(--font-jost,sans-serif);font-weight:700}.mf-spec-title{font-size:.92rem;color:var(--main-color,#0a1128);margin-bottom:2px;line-height:1.3}.mf-spec-title a{color:var(--mf-navy);text-decoration:none;transition:color .2s ease}.mf-spec-title a:hover{color:var(--mf-red);text-decoration:underline}.mf-spec-caption{font-family:var(--font-open-sans,sans-serif);font-size:.78rem;color:#64748b;line-height:1.45;margin:0}.mf-hero-card-footer{border-top:1px solid rgba(30,52,100,.08)}.mf-hero-card-btn{display:flex;align-items:center;justify-content:center;gap:6px;width:100%;padding:10px 16px;background:var(--mf-navy);color:#fff!important;font-family:var(--font-jost,sans-serif);font-size:.85rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;border-radius:8px;text-decoration:none;transition:all .25s ease}.mf-hero-card-btn:hover{background:var(--mf-red);color:#fff!important;transform:translateY(-2px);box-shadow:0 4px 12px rgba(220,38,38,.25)}.mf-canvas-wrap{background:var(--mf-cream);padding:60px 0;border-bottom:1px solid var(--mf-slate-200)}.mf-canvas-container{background:#fff;border-radius:20px;overflow:hidden;border:1px solid var(--mf-slate-200);box-shadow:0 16px 40px rgba(0,0,0,.04)}.mf-canvas-img-box{position:relative;width:100%;max-height:520px;overflow:hidden;background:#111827}.mf-canvas-main-img{width:100%;height:auto;max-height:520px;object-fit:cover;display:block}.mf-anatomy-header{background:var(--mf-navy-dark);color:#fff;padding:16px 28px;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px}.mf-anatomy-title{font-family:var(--font-jost,sans-serif);font-size:.88rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;display:inline-flex;align-items:center;gap:8px}.mf-anatomy-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--mf-slate-200)}.mf-anatomy-card{padding:24px;border-right:1px solid var(--mf-slate-200);background:#fff;display:flex;flex-direction:column}.mf-anatomy-card:last-child{border-right:none}.mf-anatomy-badge{font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--mf-red)}.mf-anatomy-badge,.mf-anatomy-heading{font-family:var(--font-jost,sans-serif);font-weight:700;margin-bottom:8px}.mf-anatomy-heading{font-size:.96rem;color:var(--main-color,#0a1128);line-height:1.35}.mf-anatomy-desc{font-family:var(--font-open-sans,sans-serif);font-size:.82rem;color:#64748b;line-height:1.55;margin:0}.mf-story-section{padding:80px 0;background:#fff;border-bottom:1px solid var(--mf-slate-200)}.mf-story-layout{display:grid;grid-template-columns:280px 1fr;grid-gap:60px;gap:60px;align-items:start}.mf-story-sidebar{position:-webkit-sticky;position:sticky;top:100px;background:var(--mf-slate-50);border:1px solid var(--mf-slate-200);border-radius:14px;padding:24px}.mf-sidebar-title{font-family:var(--font-jost,sans-serif);font-size:.78rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--mf-slate-600);margin-bottom:16px;padding-bottom:8px;border-bottom:1px solid var(--mf-slate-200)}.mf-chapter-nav{list-style:none;padding:0;margin:0 0 24px}.mf-chapter-nav li{margin-bottom:10px}.mf-chapter-link{font-family:var(--font-jost,sans-serif);font-size:.85rem;font-weight:600;color:#475569;text-decoration:none;display:block;padding:6px 10px;border-radius:6px;transition:all .2s ease}.mf-chapter-link:hover,.mf-chapter-nav li.active .mf-chapter-link{background:var(--mf-navy);color:#fff}.mf-sidebar-stat-card{background:#fff;border:1px solid var(--mf-slate-200);border-radius:10px;padding:16px}.mf-sidebar-stat-val{font-size:2rem;color:var(--mf-red);line-height:1;margin-bottom:4px}.mf-sidebar-stat-lbl,.mf-sidebar-stat-val{font-family:var(--font-jost,sans-serif);font-weight:700}.mf-sidebar-stat-lbl{font-size:.76rem;text-transform:uppercase;letter-spacing:.04em;color:var(--mf-navy);margin-bottom:8px}.mf-sidebar-stat-txt{font-family:var(--font-open-sans,sans-serif);font-size:.78rem;color:#64748b;line-height:1.5;margin:0}.mf-story-content{max-width:820px}.mf-chapter-block{margin-bottom:60px;padding-bottom:40px;border-bottom:1px solid var(--mf-slate-200)}.mf-chapter-block:last-child{border-bottom:none;margin-bottom:0;padding-bottom:0}.mf-chapter-heading{font-size:clamp(1.4rem,1.9vw,1.85rem)!important;margin-bottom:18px!important;color:var(--main-color,#0a1128)!important}.mf-editorial-p{font-family:var(--font-open-sans,sans-serif);font-size:.98rem;line-height:1.75;color:#334155;margin-bottom:18px}.mf-editorial-quote{background:var(--mf-cream);border-left:4px solid var(--mf-red);padding:20px 24px;margin:28px 0;border-radius:0 10px 10px 0}.mf-editorial-quote p{font-family:var(--font-jost,sans-serif);font-size:1.1rem;font-weight:600;color:var(--mf-navy);line-height:1.5;margin-bottom:8px}.mf-editorial-quote cite{font-family:var(--font-open-sans,sans-serif);font-size:.8rem;font-weight:600;text-transform:uppercase;letter-spacing:.05em;color:#64748b;display:block}.mf-comparison-matrix{display:grid;grid-template-columns:1fr 1fr;grid-gap:20px;gap:20px;margin:30px 0}.mf-matrix-card{padding:22px;border-radius:12px;border:1px solid var(--mf-slate-200)}.mf-matrix-card.before{background:var(--mf-slate-50)}.mf-matrix-card.after{background:#fff;border-color:rgba(220,38,38,.3);box-shadow:0 4px 16px rgba(220,38,38,.05)}.mf-matrix-head{font-family:var(--font-jost,sans-serif);font-size:.88rem;font-weight:700;text-transform:uppercase;letter-spacing:.05em;margin-bottom:14px;padding-bottom:8px;border-bottom:1px solid var(--mf-slate-200)}.mf-matrix-card.before .mf-matrix-head{color:#64748b}.mf-matrix-card.after .mf-matrix-head{color:var(--mf-red)}.mf-matrix-list{list-style:none;padding:0;margin:0}.mf-matrix-list li{font-family:var(--font-open-sans,sans-serif);font-size:.84rem;line-height:1.55;color:#475569;margin-bottom:10px;padding-left:20px;position:relative}.mf-matrix-card.before .mf-matrix-list li:before{content:"✕";position:absolute;left:0;color:#94a3b8;font-size:.78rem;font-weight:700}.mf-matrix-card.after .mf-matrix-list li:before{content:"✓";position:absolute;left:0;color:var(--mf-red);font-size:.85rem;font-weight:700}.mf-explorer-section{padding:80px 0;background:var(--mf-slate-50);border-bottom:1px solid var(--mf-slate-200)}.mf-explorer-card{background:#fff;border-radius:20px;border:1px solid var(--mf-slate-200);box-shadow:0 12px 32px rgba(0,0,0,.04);overflow:hidden}.mf-explorer-nav-tabs{display:flex;background:#fff;border-bottom:1px solid var(--mf-slate-200);overflow-x:auto}.mf-explorer-tab-btn{flex:1 1;padding:18px 20px;background:none;border:none;border-bottom:3px solid transparent;font-family:var(--font-jost,sans-serif);font-size:.88rem;font-weight:700;color:#64748b;cursor:pointer;white-space:nowrap;transition:all .2s ease;display:flex;align-items:center;justify-content:center;gap:8px}.mf-explorer-tab-btn:hover{color:var(--mf-navy);background:var(--mf-slate-50)}.mf-explorer-tab-btn.active{color:var(--mf-red);border-bottom-color:var(--mf-red);background:#fff}.mf-explorer-body{padding:36px 32px}.mf-product-visual-box{background:linear-gradient(135deg,#f8fafc,#edf2f7);border-radius:16px;padding:28px;display:flex;align-items:center;justify-content:center;min-height:320px;position:relative;border:1px solid var(--mf-slate-200)}.mf-product-img{max-width:85%;max-height:260px;object-fit:contain;transition:transform .3s ease}.mf-product-visual-box:hover .mf-product-img{transform:scale(1.05)}.mf-product-tag-pill{position:absolute;top:14px;left:14px;background:var(--mf-navy);color:#fff;font-family:var(--font-jost,sans-serif);font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.06em;padding:4px 10px;border-radius:999px}.mf-product-info-wrap{display:flex;flex-direction:column;justify-content:center;height:100%}.mf-product-cat-name{font-family:var(--font-jost,sans-serif);font-size:1.45rem;font-weight:700;color:var(--main-color,#0a1128);margin-bottom:12px;line-height:1.25}.mf-product-desc{font-family:var(--font-open-sans,sans-serif);font-size:.92rem;line-height:1.65;color:#475569;margin-bottom:20px}.mf-spec-pill-grid{display:grid;grid-template-columns:1fr 1fr;grid-gap:12px;gap:12px;margin-bottom:24px}.mf-spec-pill-box{background:var(--mf-slate-50);border:1px solid var(--mf-slate-200);border-radius:8px;padding:10px 14px}.mf-spec-pill-label{font-size:.7rem;text-transform:uppercase;color:#64748b;letter-spacing:.05em}.mf-spec-pill-label,.mf-spec-pill-value{font-family:var(--font-jost,sans-serif);font-weight:700;display:block}.mf-spec-pill-value{font-size:.95rem;color:var(--mf-navy)}.mf-funnel-section{padding:80px 0;background:#fff;border-bottom:1px solid var(--mf-slate-200)}.mf-funnel-header{max-width:780px;margin:0 auto 50px}.mf-funnel-step-flow{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:24px;gap:24px;position:relative}.mf-funnel-step{background:var(--mf-slate-50);border:1px solid var(--mf-slate-200);border-radius:14px;padding:24px 20px;transition:all .3s ease;position:relative}.mf-funnel-step:hover{background:#fff;border-color:var(--mf-red);box-shadow:0 10px 24px rgba(220,38,38,.08);transform:translateY(-3px)}.mf-funnel-step-badge{font-size:.72rem;text-transform:uppercase;letter-spacing:.06em;color:var(--mf-red);display:inline-block;margin-bottom:10px}.mf-funnel-step-badge,.mf-funnel-step-title{font-family:var(--font-jost,sans-serif);font-weight:700}.mf-funnel-step-title{font-size:1.02rem;color:var(--main-color,#0a1128);margin-bottom:8px;line-height:1.3}.mf-funnel-step-text{font-family:var(--font-open-sans,sans-serif);font-size:.82rem;color:#64748b;line-height:1.55;margin:0}.mf-data-section{padding:80px 0;background:var(--mf-cream);border-bottom:1px solid var(--mf-slate-200)}.mf-metric-grid{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:20px;gap:20px;margin-bottom:50px}.mf-metric-card{background:#fff;border:1px solid var(--mf-slate-200);border-radius:14px;padding:28px 24px;box-shadow:0 4px 12px rgba(0,0,0,.03);transition:all .25s ease}.mf-metric-card:hover{border-color:var(--mf-red);transform:translateY(-2px);box-shadow:0 8px 20px rgba(0,0,0,.06)}.mf-metric-big-num{font-size:clamp(2rem,3.2vw,2.85rem);color:var(--mf-red);line-height:1;letter-spacing:-.03em;margin-bottom:8px}.mf-metric-big-num,.mf-metric-title{font-family:var(--font-jost,sans-serif);font-weight:700}.mf-metric-title{font-size:.95rem;color:var(--main-color,#0a1128);margin-bottom:6px}.mf-metric-desc{font-family:var(--font-open-sans,sans-serif);font-size:.82rem;color:#64748b;line-height:1.5;margin:0}.mf-executive-card{background:#fff;border:1px solid var(--mf-slate-200);border-radius:16px;padding:36px 40px;position:relative;box-shadow:0 10px 30px rgba(0,0,0,.04)}.mf-exec-quote-mark{font-family:var(--font-jost,sans-serif);font-size:3.5rem;line-height:1;color:var(--mf-red);opacity:.3;margin-bottom:-10px}.mf-exec-quote-body{font-family:var(--font-jost,sans-serif);font-size:1.15rem;font-weight:500;color:var(--mf-navy-dark);line-height:1.6;margin:0 0 24px}.mf-exec-footer{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:16px;padding-top:20px;border-top:1px solid var(--mf-slate-200)}.mf-exec-author-name{font-family:var(--font-jost,sans-serif);font-size:1rem;font-weight:700;color:var(--main-color,#0a1128)}.mf-exec-author-org{font-family:var(--font-open-sans,sans-serif);font-size:.82rem;color:#64748b}.mf-exec-official-tag{display:inline-flex;align-items:center;gap:6px;background:rgba(30,52,100,.08);color:var(--mf-navy);padding:6px 14px;border-radius:999px;font-family:var(--font-jost,sans-serif);font-size:.78rem;font-weight:600}.mf-channel-bar-section{padding:48px 0;background:#fff;border-bottom:1px solid var(--mf-slate-200)}.mf-channel-row{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:18px;gap:18px}.mf-channel-link-card{display:flex;flex-direction:column;justify-content:space-between;background:var(--mf-slate-50);border:1px solid var(--mf-slate-200);border-radius:12px;padding:18px 20px;text-decoration:none;min-height:110px;transition:all .25s ease}.mf-channel-link-card:hover{background:#fff;border-color:var(--mf-red);transform:translateY(-2px);box-shadow:0 8px 20px rgba(220,38,38,.08)}.mf-channel-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:12px}.mf-channel-badge-icon{font-size:1.4rem;color:var(--mf-navy)}.mf-channel-arrow{font-size:1rem;color:#94a3b8;transition:transform .2s ease,color .2s ease}.mf-channel-link-card:hover .mf-channel-arrow{color:var(--mf-red);transform:translate(2px,-2px)}.mf-channel-card-title{font-family:var(--font-jost,sans-serif);font-size:.88rem;font-weight:700;color:var(--main-color,#0a1128);margin-bottom:2px}.mf-channel-card-url{font-family:var(--font-open-sans,sans-serif);font-size:.75rem;color:#64748b}@media (max-width:1024px){.mf-anatomy-grid{grid-template-columns:1fr 1fr}.mf-anatomy-card:nth-child(2){border-right:none}.mf-anatomy-card:first-child,.mf-anatomy-card:nth-child(2){border-bottom:1px solid var(--mf-slate-200)}.mf-story-layout{grid-template-columns:1fr;gap:40px}.mf-story-sidebar{position:static}.mf-channel-row,.mf-funnel-step-flow,.mf-metric-grid{grid-template-columns:1fr 1fr}}@media (max-width:768px){.mf-masthead{padding-top:100px;padding-bottom:40px}.mf-anatomy-grid,.mf-spec-card-grid{grid-template-columns:1fr}.mf-anatomy-card{border-right:none;border-bottom:1px solid var(--mf-slate-200)}.mf-channel-row,.mf-comparison-matrix,.mf-funnel-step-flow,.mf-metric-grid{grid-template-columns:1fr}.mf-executive-card{padding:24px}}