Priyanka, the founder of BigADCo. has worked on various design projects under Mr R.S. Agarwal the chairman of Emami, a well-recognized FMCG company of India, while working for DPS Advertising & Marketing Pvt. Ltd., Kolkata. Emami wanted to launch their new range of face wash and a health drink in such a way that they stand out as the first choice of customers amongst others on the shelves. Hence, the designs and packaging had to be eye catchy and attractive to hold its customer’s interest and take place in their homes.
Keeping above in mind, an effective packaging designs were developed for range of face wash and health drink. She also came up with hundreds of creatives for newspaper/magazine ads for these products of Emami. It was a continuous design process. Getting the privilege to share her work with the board members of Emami Group, she got a chance to show her concepts directly to clients and getting a feedback. Being a woman herself she understood what a target audience wants from a beauty product and made that reflect beautifully in her designs.
Powerful concept and strong visualsin her work were much appreciated by the clients.
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