Khaitan Fans has been the first company in the industry to brand fans. Working with such a renowned company, our founder, Priyanka had developed innovative packaging designs for Khaitan Fans, another prestigious client of JWT, Kolkata that reflects the importance of being the firsts. Crisp and clear designs with use of strong colors were used as the base for monotone colored fans to bring forth its beauty in its full glory. The boldness of the design lied in its simplicity. The pictorial representation of the product stood as the focus point for its packagingdesigning with line graphics denoting movement of air in all directions.
These packaging designs stood out in the market and it was time for its competitors to feel the pressure of standing next to a superior brand. She brought the clients vision to reality and got really appreciated for her effective design approach.