BETTER Home Appliances was launched in Nepal as a new appliance brand amongst the various other home appliances brands which were already established in the Nepal market. Soon after its launch, they released, their potential clients getting drawn towards them.
They approached BigADCo. to get a stronger brand awareness that is consistent across various mediums.
What Did We Do?
At first, BETTER Catalog was designed to give BETTER an uplifted brand look. The same was then done on social media. This totally changed the perception of the brand in the eyes of the consumers about the product. Creative posts were made to inform people about BETTER products’ variety and their utility. It was directed truly towards “Make Life Better”.
BETTER also went through a transformation in its packaging designs. Their outer product boxes were designed keeping in mind the brand guidelines across various products. Each category looked different and hence looked like they were coming from the same brand. This definitely shook up the shelves in a BETTER way.
At the same time, various outdoor advertising like flex boards near airports, and vehicle advertising were also executed to inform the consumers about this new and refreshed brand of home appliances.
A responsive website was also created following the same brand guidelines.
Services provided to Better Home Appliances
BETTER Home Appliances, once an unknown brand trying to fight with its strong competitors, is now found in almost every household in Nepal. Its right product placement and marketing strategies have drawn the attention of its consumers towards them.
BETTER Facebook and Instagram are buzzing with interesting posts encouraging the audience to interact, hence creating a demand for its products in the market.
Systematic strategies followed by BigADCo.
- Competitor analysis
- Keyword Research
- Content writing based on customer problems
- Paid ads on social media
“ BigADCo. Made my company grow by 400% in 6 months”