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Project Overview
General Plastic Industries is a leading plastic products manufacturer based in Nepal. The company has been in operation for over 30 years and has built a reputation for producing high-quality PET Preforms and closures for various industries. However, the company’s growth had stalled in recent years, and the management team was looking for ways to revitalize the business.
General Plastic Industries approached BigADCo, a leading advertising agency, to help develop a comprehensive marketing strategy that would help the company increase its market and attract new customers. BigADCo’s challenge was to develop a marketing campaign that would help General Plastic Industries stand out in a crowded marketplace and generate new leads.
What Did We Do?
BigADCo conducted extensive market research to understand the competitive landscape, consumer behavior, and buying patterns in the PET and closures industry. Based on their findings, they developed a multi-channel marketing campaign that included digital and traditional marketing tactics.
The campaign’s centerpiece was a new brand identity and website for General Plastic Industries that positioned the company as a leader in the industry. The website featured a modern, responsive design that was optimized for search engines and user experience. It also included a product catalog that showcased General Plastic Industries’ full range of products, including custom plastic fabrication, vacuum forming, and injection molding.
To drive traffic to the website, BigADCo developed a comprehensive SEO strategy that targeted high-intent keywords related to plastic products. They also launched a pay-per-click (PPC) campaign that targeted specific industries and geographic regions. The PPC campaign included ad copy and landing pages that were tailored to each target audience, maximizing the campaign’s effectiveness.
To further increase brand awareness, BigADCo developed a series of print and online ads that showcased General Plastic Industries’ products and expertise. The ads were placed in industry publications and websites, generating new leads and inquiries.
A responsive website was also created following the same brand guidelines.
Services provided to General Plastic Industries
Results
Overall, the marketing campaign helped General Plastic Industries revitalize its brand and increase its market share. The company was able to differentiate itself from competitors and position itself as a leader in the industry.
As a result, General Plastic Industries saw significant growth and is now expanding its product lines and services.
Execution Strategy
Systematic strategies followed by BigADCo.
- Competitor analysis
- Keyword Research
- Content writing based on customer problems
- Paid ads on social media
“I couldn’t be happier with the services provided by BigADCo. Their team worked diligently to understand our needs and create a comprehensive marketing plan that exceeded our expectations. They not only helped us to increase our brand awareness but also drove significant traffic to our website, and social media resulting in a boost in sales. Their professionalism, attention to detail, and dedication to our success were truly outstanding. We highly recommend BigADCo. to any business looking for a strategic and effective marketing partner.”
