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Project Overview
HELLO Sunflower Oil is a new entrant in the edible oil market in Nepal. It is a premium quality sunflower oil that is rich in vitamins and antioxidants, making it a healthier option for consumers. The HELLO Sunflower Oil Company has partnered with BigADCo. a leading marketing and advertising agency, to launch its brand and gain market share in the competitive Nepalese market.
They approached BigADCo. to get a stronger brand awareness that is consistent across various mediums.
What Did We Do?
The objective of the campaign was to create brand awareness and establish HELLO Sunflower Oil as a premium and healthy option in the minds of Nepalese consumers. The company aimed to capture a significant market share in the edible oil industry within six months of launch.
BigADCo. designed attractive logo and packaging designs that stood out in the market.
They also developed a comprehensive marketing strategy that involved both traditional marketings like flex designing along with digital marketing to reach the target audience effectively.
Digital Marketing:
BigADCo used various digital marketing channels to reach the target audience effectively. The agency created social media campaigns that targeted health-conscious individuals and homemakers. The campaigns focused on the health benefits of HELLO Sunflower Oil and the premium quality of the product. The agency also used email marketing campaigns to target potential customers and educate them about the benefits of using HELLO Sunflower Oil.
Influencer Marketing:
BigADCo also used influencer marketing to reach a broader audience. The agency collaborated with health and wellness influencers of Nepal who had a significant following on social media. The influencers promoted the health benefits of HELLO Sunflower Oil on their social media channels and encouraged their followers to try the product.
Services provided to HELLO Sunflower Oil
Results
The partnership between HELLO Sunflower Oil and BigADCo. was a perfect example of how a well-planned and executed marketing strategy can lead to a successful product launch. The use of both traditional and digital marketing channels, along with influencer marketing, helped HELLO Sunflower Oil to establish itself as a premium and healthy cooking oil in the minds of Nepalese consumers.
The success of this can be attributed to the thorough market research, creative execution, and targeted communication strategies employed by BigADCo.
Execution Strategy
Systematic strategies followed by BigADCo.
- Competitor analysis
- Content writing based on customer problems
- Designs and reels as per the market trend
- Paid ads on social media
“Working with BigADCo. was a game-changer for my brand. Their team provided exceptional communication, creativity, and expertise in digital marketing. I saw significant results and highly recommend their services.”
