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Advertising Services

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Media Planning & Execution

Conceptualization of ad campaign

visual engaging ads & TVC

Importance of Advertising for marketing

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy. Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old.

Advertising has three primary objectives: to inform, to persuade, and to remind. 

  • Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
  • Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
  • Reminder Advertising reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.

 Advertising creates a sense of credibility or legitimacy when an organization invests in presenting itself and its products in a public forum. Ads can convey a sense of quality and permanence, the idea that a company isn’t some fly-by-night venture. Advertising allows marketers to repeat a message at intervals selected strategically. Repetition makes it more likely that the target audience will see and recall a message, which improves awareness-building results. Advertising can generate drama and human interest by featuring people and situations that are exciting or engaging.

It can introduce emotions, images, and symbols that stimulate desire, and it can show how a product or brand compares favorably to competitors. Advertising is an excellent vehicle for brand building, as it can create rational and emotional connections with a company or offering that translate into goodwill. As advertising becomes more sophisticated with digital media, it is a powerful tool for tracking consumer behaviors, interests, and preferences, allowing advertisers to better tailor content and offers to individual consumers. Through the power of digital media, memorable or entertaining advertising can be shared between friends and go viral—and viewer impressions skyrocket.

Our company Provides Services like Media Planning & Execution, Conceptualization of ad campaign, visual engaging ads, TVC etc… which will help you Advertise your brand in a seamless and productive manner.


Why Your Business Needs Proper Media Planning & Execution ?

Media Planning & Execution

The media plan is a document that outlines the strategy and approach for an advertising campaign, or for the advertising component in an IMC(integrated marketing campaign) campaign. The media plan is developed simultaneously with the creative strategy. A standard media plan consists of four stages:

  • stating media objectives
  • evaluating media
  • selecting and implementing media choices  and
  • determining the media budget.

BigADCo provides expertise in navigating the media landscape. Our media plans are research-driven and results-oriented. This means we execute every campaign across the most efficient traditional and digital media platforms to reach our clients’ goals. 

We work to discover strategic insights on our clients’ markets and target audiences. We then use this information to create the most efficient, cost-effective media strategies. As technology continuously drives innovation within the media industry, we work day in and day out to help our clients stay ahead of the curve.

Conceptualization of ad campaign

The ability to invent or formulate an idea or concept. The conceptualization phase of a project occurs in the initial design activity when the scope of the project is drafted and a list of the desired design features and requirements is created. When conceptualizing an idea, it is essential to ask questions like what is the problem that the idea solves, who is the consumer for the idea, does the idea solve the consumer’s problems and how will the solution be delivered to the consumer. It is very important to direct the thinking to specific dimensions and search answers to certain questions that help in evolving the idea from the initial thought through the various stages of innovation.

visual engaging ads & TVC

TVC is the acronym for television commercial — a form of advertising that promotes products, services, ideas, individuals or organizations via the television medium. … A TVC also works to remind the consumer audience of the existence of the product in order to create a continuous demand over time

The duration of TVCs greatly vary but they usually fall between 10 seconds to 3 minutes-long. Regardless of the length of the TVC, it is important to keep in mind that the message conveyed would have to be catchy and arresting to keep the viewers from losing interest within the first few seconds of the TVC.

A TVC also works to remind the consumer audience of the existence of the product in order to create a continuous demand over time.

An effective TVC should possess the following criteria:

  1. Conveys a clear message
  2. Single-minded – should only deliver ONE clear message
  3. Has clear brand association and can be easily recalled i.e. Maggi comes to mind when one talks about instant noodles, Colgate when referring to toothpaste, etc.
  4. Unique – not something similar to another brand
  5. Provides the possibility of purchase after watching the advertisement.

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