The Ultimate Guide to Social Media Marketing in Nepal

by | Jul 15, 2022 | 0 comments

Social Media Marketing has become a popular approach to marketing goods and services in Nepal. In January 2022, Nepal had 13.70 million social media users. Social media users make up about 46% of Nepal’s overall population.

People spend 3-4 hours every day on social media. Mobile phones are useful for social media marketing since they are readily accessible. This is why social media has gained relevance globally, including in Nepal.

Social media marketing aims to enhance sales productivity and reach large audiences quickly. It benefits all companies.

What is Social Media Marketing?

social media marketing in nepalSocial Media Marketing is a great approach to using social media to engage with your target audience. Social media marketing uses photographs, videos, and material to boost sales, brand awareness, and traffic.

Social media marketing gets your goods and services in front of the right people at the right time (paid). It handles business-to-consumer (B2C) and business-to-business (B2B) (B2B). Social media marketing is all about contacting prospective consumers where they are. Finally, Social Media Marketing is fantastic for your company.


Most Popular Social Media Marketing Platforms in Nepal

Social media marketing is becoming more popular throughout the globe. It’s all about sharing posts, videos, and photographs through social media platforms such as Facebook, Instagram, Twitter, and YouTube. This allows us to stay in contact with our friends and loved ones at all times.

Social media is beneficial to company growth and has become ingrained in our everyday lives. As a result, people of all ages have taken their first steps into the realm of social networking.

In this article, we will discuss the most popular social media marketing platforms in Nepal.


  • Users: 1.62 Billion
  • Audience: Generation X and Millennials.
  • Industry Impact: B2C
  • Best For Marketing and Product Promotions. 

Everyone knows that Facebook is the world’s most popular social networking platform. It has had a significant viewership since its establishment. Plain and simple, Facebook is a way to communicate with friends. In Nepal nowadays, it is very important to reach a broad audience. Facebook marketing works better. Your company wins new clients, engagement, and traffic. 


  • Users: 1.2 Billion
  • Audience: Generation X and Millennials. 
  • Industry Impact: B2C
  • Best For: Promoting your brand

It is the youngest social networking platform. It plays a significant role in boosting your business. With the right marketing strategy, one can promote their products and services through Instagram.


  • Users: 396.5 million
  • Audience: Generation X and Millennials. 
  • Industry Impact: B2C
  • Best For: deliver customer services, promote your brand identity

Twitter easily reaches and connects with customers. If you plan to promote your brands and services through Twitter, it would be really fruitful for you. Twitter only provides 280 characters in a single post. Therefore your message should be short, conventional, and meaningful. Besides this, you can also link tweets and use hashtags.


  • Users: 810 million
  • Audience: Generation X and Millennials. 
  • Industry Impact: B2C
  • Best For: used by professionals for career growth 

LinkedIn is a feasible network. Therefore anything you share is effective for the audience. Therefore, it is very beneficial for you. It introduced your new products and recognized them as a brand. Furthermore, it also differentiates you from your competitors. 


  • Users: 2 billion 
  • Audience: Generation X and Millennials. 
  • Industry Impact: B2C
  • Best For marketing to get better brand exposure

YouTube advertising is very effective in the Nepali market. There are several smaller and big organizations that trust YouTube marketing to get better brand exposure. It helps any organization to choose the right target and reach the right customer and fulfill its goals. It is cost-effective. It also helps your audience to grow worldwide.


  • Total Users: 800 Million
  • Audience: Millennials
  • Good For: Short-form videos content, Increasing Brand Awareness, and Advertising

Many of TikTok’s social commerce features have been focused on product advertisements that show as native videos in users’ “For You” feeds. The commercials are full-screen and last nine seconds, much like a TikTok post. In addition, users may press the “Shop Now” button under each advertisement to be sent straight to the merchant’s e-commerce site to finish their purchase. 


  • Total Users: 250 Million
  • Audience: Millennials and 71% of female users
  • Good For: advertise their products by promoting their highest-performing pins

Given that Pinterest users utilize the site to locate and buy things, Pinterest is one of the best venues for social media advertising. Promoted pins fit seamlessly into Pinterest boards without disturbing consumers, as some other platforms do. 


  • Total Users: 4.9 Million
  • Audience: Millennials 
  • Good For: perform well for firms who already have a sizable following on other social media platforms. 

The clubhouse is a social networking software that allows users to contribute audio recordings rather than text postings. The firm promotes itself as a “new form of social initiative centered on voice” in which “people from all over the world may communicate, share tales, develop ideas, strengthen friendships, and meet intriguing new people.  

Different Types of Social Media Marketing

Content Creating

Social Media MarketingThese social media networks allow you to share your ideas about your career, current events, hobbies, and other topics. Many of the advantages of having your own blog are available without the need to host it on your own website. You may also get new readers from the pool of individuals who come to the network searching for engaging material. Consider authoring blog entries on inventive ways to utilize your product or posting industry news to bring more visitors to your account.


A sponsorship is a corporate partnership that exists between a supplier of finances, resources, or services and a person, event, or organization in exchange for certain rights and affiliations that you may utilize for commercial gain. Sponsorship enables a company to show its support for the person, event, or organization with whom it has decided to partner.

Influencer Marketing

Influencer marketing is how companies advertise their products by leveraging well-known personalities to influence their target audiences.

This does not imply that you must pay Michael Jordan to advertise your new sportswear business. Indeed, many of the most effective influencer marketers are not well-known. Finding the most renowned individual isn’t always the best way to locate influencers. Instead, it’s about identifying someone your target audience respects and using their influence to market your company.

Paid Media

You may modify your PPC search advertisements using remarketing lists for search advertising (RLSA) depending on whether a consumer has visited your online shop and the pages they browsed. This allows you to target visitors who are already acquainted with your company.

You may, however, go this a step further by combining paid search with social advertisements to target both individuals who know and those who don’t know your business.

Contributing to Forums

People are encouraged to answer one another’s queries and share thoughts and news in discussion forums. Many of these social media sites concentrate on presenting questions in order to elicit the greatest possible response; answering them accurately and honestly may boost your reputation on the forum. And that reputation and respect may result in more visitors to your company’s or product’s website. You may also do market research via discussion boards by asking people what they think of your goods and brand. This might assist you in developing more targeted marketing efforts.


When you go to purchase a new product or check out a new restaurant, what is one of the first things you notice? If you’re anything like us, you’ll start with the reviews.

TripAdvisor and FourSquare, for example, provide ratings from community members for a wide range of destinations and activities. This keeps individuals in the loop and enables them to make better plans or selections when it comes to selecting a restaurant for a date. 

Advantages of Social Media Marketing in Nepal

Wide Audience: 

Unlike conventional marketing, social media marketing allows you to reach a large audience quickly. Traditional marketing only reaches a small audience. Here are some crucial ways to attract greater audiences.

  • Promote and Post valuable and engaging content 
  • Focus on the finest social media channels for your company 
  • Include infographics in every post 
  • Optimize your social media sites Query

Brand Awareness: 

Social media marketing raises brand awareness. It exposes your goods and services to millions of people. Your target market will be aware of your brand. One of the key benefits of social media marketing is that it is easy to raise public awareness. Here are some vital and beneficial recommendations for you.

  • Update your social network accounts regularly, 
  • use distinctive social icons, join groups, import contacts, and 
  • use Pop-Ups.


Compared to conventional marketing, Social media marketing is cheap. Your company offers significant returns for a modest investment. Nepal has seen a substantial increase in Facebook advertising. People in Nepal trust Facebook marketing and purchase items and services, making it simpler for businesses to sell. With $5, you can reach thousands of individuals.

Customer Satisfaction: 

Customer satisfaction is the ultimate objective of every firm. A happy customer is vital to every company. Good customer interactions always benefit your company. In Nepal, social media marketing may help you grow your company and satisfy your customers. To acquire your target customer’s confidence, you must do things like:

  • Focus on client service, 
  • listen to them, and show them trust and dependability. 
  • Customers are vital to your business, so never deceive them.

Generate Leads & Boost Conversions.

One of the most significant advantages that social media platforms have given to the world of business is the ability to connect with customers. Advertising on a social media site is created by a company and targeted to a certain profile of the person who will see it, known as the audience. As a consequence, firms may more efficiently reach the target market for their goods.

Business owners had a tough time determining how successfully their adverts were targeted and if they were reaching the intended demographic before the advent of social media platforms.

Improve Relationships with your Customers.

One benefit of social media for companies is that it gives a direct channel to your audience, allowing consumers to communicate with brands in real-time. This may be both good and bad for brands.

Brands that make use of social media’s real-time input listen to their fans and respond appropriately. Consumers may leave comments praising or criticizing your brand; how fast and effectively you might have an influence on your brand’s reputation. Brands that do not utilize this communication channel look careless, causing customers to get irritated and lose brand loyalty.

Learn from your Competitors.

Understand what your competitors are doing. Building an inventory of your rivals’ social media profiles can help you get a more comprehensive understanding of the landscape of your industry and discover the brand that is making the most effective use of these platforms.

Your social media strategy will be heavily influenced by the research that you or your team does on a regular basis. When you do in-depth research, you will come across facts that will be beneficial to you in the long term.

How to Create a Social Media Marketing Strategy in Nepal

Step 1: Select social media marketing objectives that are aligned with your company’s aims.

Set SMART objectives.

It is necessary to first set your objectives and aims before you can develop a successful plan. There’s no way to gauge your progress or return on investment (ROI) when you don’t have objectives. It is possible that you may wish to monitor distinct objectives for multiple social media networks or even different applications for separate social media networks.

Step 2: Find out all you can about your target demographic.

Create personalities for your target audience.

Understanding your target demographic and what they want to see on social media is critical. Then, you will be able to generate material that people will like, remark on, and share as a result. In addition, if you want to transform your social media followers into paying clients for your company, it’s also essential to do so.

Step 3: Become acquainted with your competitors.

It’s likely that your rivals are already using social media, which means you may get insight from what they’re doing. Perhaps one of your rivals is dominating on Facebook but has made a minimal effort on Twitter or Instagram, for example. Instead of attempting to attract followers away from a dominating player, you could prefer to concentrate your efforts on networks where your target population is underserved.

Step 4: Do a social media audit

If you are already using social media, take stock of your accomplishments thus far. Then, consider the following questions for yourself:

  • What exactly is working and what exactly isn’t?
  • Who is making eye contact with you?
  • What do social media platforms your target audience use?
  • What does your social media presence look like in comparison to the rest of the field?

Following the collection of this data, you’ll be prepared to begin thinking about strategies to enhance your performance.

Step 5: Create accounts and make improvements to your profiles

Make a decision on which networks to use.

As you choose which social media platforms to utilize, you’ll need to determine your overall strategy for each platform. Once you’ve chosen which social media networks to concentrate your efforts on, it’s time to build your accounts. Alternatively, current ones may be improved so that they are more in line with your approach.

Step 6: Create material that is compelling.

In Step 5, you developed mission statements for each of the channels you wanted to use. Now it’s time to go a little further, i.e., to offer some samples of the sort of material you’ll be posting to accomplish your purpose on each social media platform. In an ideal situation, you will develop content kinds that are appropriate for both the network and the goal that you have specified for the network.

Step 7: Monitor results and make adjustments to your plan as needed.

If you want to succeed on social media, your approach must be well-thought-out and executed flawlessly from the start. As you begin to put your strategy into action and monitor your progress, you may discover that certain techniques aren’t doing as well as you had hoped, while others are performing even better than you had anticipated. 

Types of advertising in social media marketing

Social media advertising is an option worth considering for anybody trying to reach a larger audience. For example, the social media platform Facebook alone has roughly 2.89 billion active monthly users, which represents an amazing quantity of potential customers.

The following are the three most common forms of social media advertising:


Organic: Organic content is content that receives views on its own initiative and does not need payment.

  1. Paid: Paid content is content that has been sponsored by an organization and, as a result, has a monetary value.
  2. Earned: Content that has been offered freely in the form of shares, likes, and comments are referred to as earned content. 

How to Analyze Your Social Media Marketing Impact and Results

Social media analytics tools assist you in creating performance reports that you can share with your team, stakeholders, and employer – allowing you to determine what is working and what is not working. They need to additionally be able to give you the information you want to evaluate your social media marketing approach on both a global and micro level.

Social Media Metrics

Your social media objectives are the ones that influence your social media analytics. Therefore, there must be a statistic associated with each aim in order to identify whether or not your social media strategy is effective or ineffective. 

Here are 10 of the most important metrics for you to track:

  • Engagement:

Engagement is a broad umbrella term that requires tracking. The engagement rate is a measure that is often used to determine how engaged your audience is with your content and how successful your marketing efforts are. Engaged customers engage with companies through “likes,” comments, and social sharing.

  • Hashtags

Hashtags are an excellent way to keep track of discussions regarding brands, businesses, and events. They make it simple for people to follow conversations and stay current while also enabling businesses and event organizers to quickly track the buzz around their events. In addition, a well-chosen hashtag may assist in spreading the word about your brand, business, or event far beyond your immediate audience.

  • Reach: 

The reach of a post is the number of unique viewers it might have (often your follower count plus the follower counts of accounts that shared the post’s follower counts).

  • Followers: 

What matters more, though, is who your followers are. If you sell roses and the majority of your followers dislike flowers, increasing your following is pointless. Depending on the network, you may discover someone’s age, income, hobbies, social habits (such as the time of day they are active), and occupation.

  • Impressions: 

Impressions are the number of times a post appears on a user’s timeline.

  • Video views: 

Your view count is the total number of times your video has been seen. It’s important to bear in mind that these metrics vary per platform.

  • Mentions: 

Organic mentions, such as @mentions that are not part of a reply or automatically tagging a business in an Instagram story, demonstrate strong brand awareness.

How to Measure Social Media Metrics

  • Twitter Analytics

Twitter Analytics demonstrates how your audience reacts to your material, highlighting what works and what does not. Utilize this data to improve the effectiveness of your future Twitter promotions.

  • Facebook Analytics

Facebook Analytics is a powerful tool that enables marketers to investigate consumers’ interactions with Facebook advertising through complex goal routes and sales funnels.

  • Instagram Insights

Instagram Insights is a tool that enables users of Instagram Business Accounts to see statistics about their profiles and posts. You’ll be able to determine what content your audience enjoys and interacts with the most as a result of this data, which can help you optimize your Instagram approach.

  • Google analytics

Google Analytics is a web analytics service that offers basic analytical tools and information for use in search engine optimization (SEO) and marketing. The tool is included in the Google Marketing Platform and is accessible to everyone who has a Google account for free.


This article demonstrates how a contemporary social presence is composed of several moving parts. Having said that, assembling yours does not have to be a chore.

If you establish concrete objectives and follow through on each of the stages above, you’ll be far ahead of the curve when it comes to developing a social media marketing plan. 


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